CONSTRUCTING

YOUR EXPERIENCE

explore

by Jacques Geraud

ARCHITECT OF SUCCESS

Brew Bomb Fourth of July promo poster

YOUR

ARCHITECT

OF SUCCESS

Boundless visuals for the detail oriented

3D DESIGN

GRAPHIC DESIGN

VIDEOGRAPHY

PHOTOGRAPHY

Brew Bomb ACE Brewer front panel close-upBrew Bomb Fourth of July promo posterBrew Bomb Fourth of July promo posterBrew Bomb Fourth of July promo posterBrew Bomb Fourth of July promo posterBrew Bomb Fourth of July promo posterBrew Bomb Fourth of July promo posterA realistic product render of the Brew Bomb portal on a screen
Cinema 4D logo - black and whiteOctane Render Logo

3D DESIGN

Where photorealism meets artistic expression

Brew Bomb's ACE Brewer as a satellite
Brew Bomb ACE Brewer
Brew Bomb Cold Brew Equipment White Logo

BREW BOMB

Constructed in Cinema 4D and composited in Photoshop, these product renders told the story of the ACE Brewer (commercial cold brew coffee brewer) and were developed alongside dozens of social media posts, email marketing campaigns, and advertisements. They drove intrigue , boosted Brew Bomb's social media following, and ultimately aided in generating leads and sales.
Role: 3D Designer (texturing, lighting, modeling, UV mapping, rendering)

A realistic product render of the Brew Bomb portal on a screen
Brew Bomb ACE Brewer front panel close-up
The brew bomb portal being displayed on a computer screen
Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

ON OUR WAY!

Bringing connected cold brew technology to all shops, planets, and galaxies that need it!

Fourth of July

Promotional advertisement and social media post

A.C.E.

A revolutionary method of brewing cold brew coffee

X-Series

Brew cold brew coffee at scale

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

ON OUR WAY!

Bringing connected cold brew technology to all shops, planets, and galaxies that need it!

Blasting Off!

You've never seen cold brew coffee like this before.

Launchpad

Getting ready to blast off to the biggest coffee convention in North America!

Fourth of July

Promotional advertisement and social media post

The Online Portal

Showcasing the connected nature of the product

A.C.E.

A revolutionary method of brewing cold brew coffee

Brew Profiles

Showcasing one of the product's headlining features

X-Series

Brew cold brew coffee at scale

The System

Representing how the online portal works in-tandem with the brewer

DIFFERENCE MAKERS

High resolution, fully 3D designed for print at 24" x 26". Custom orders. Cinema 4D/Octane/Photoshop.
Role: 3D Designer (texturing, lighting, modeling, UV mapping, rendering)

Bamboo Plant Labels

Prevail

To each of us, it means something different. Cinema 4D/Octane/Photoshop.

The Geraud Inn

From a simple sketch on a napkin to fully 3D, welcome to the Geraud Inn - a sanctuary of warmth and good times with friends and family. 24" x 36" high resolution poster print. Cinema 4D/Octane/Photoshop.

#FoundAWay

A fierce battle between two forces of nature demands epic visuals on a large scale. Smoke simulations done in EmberGen, rendered in Cinema 4D/Octane, and composited in Photoshop.

In need of some revitalization, these unassuming bamboo plant labels now stand out amongst the crowd. With this fun, clean, and bold design, this product enters the modern era and stands out as the obvious choice amongst its competitors.
Role: 3D Designer (texturing, lighting, modeling, UV mapping, rendering)

Bamboo Plant Labels

Details Matter

Featuring unique vector art for an added drop of wholesome.

Feel it, touch it, hold it

The final, eye-catching design rendered on a corrugated carboard box.

The Experience

Packaging that envisions success.

MORE

FROM THIS PROJECT

behind the scenes

A quick BTS montage of the design process for these plant labels.

contrast

The stark difference between the original and the new design delivers greater success on highly-competitive store shelves.

Drip Bubble White Logo

BREW BOMB

Designed in Illustrator, built in Cinema 4D, and rendered in Octane, this design functions on a playful, yet regal level. Featuring a refined color palette, playful shapes, and a logo-with-a-smile for an approachable, high-brow beverage experience.
Role: 3D Designer (texturing, lighting, modeling, UV mapping, rendering)

Drip Bubbly - UV MapDrip Bubbly - 3 Cans graphic

BAMBOO
PLANT LABELS

In need of some revitalization, these unassuming bamboo plant labels now stand out amongst the crowd. With this fun, clean, and bold design, this product enters the modern era and is ready to hit the shelves.

Bamboo Plant Labels
Wide shot of Homenote Bamboo Plant Labels packaging
Homenote Bamboo plant labels, front of packaging close-up
Homenote Bamboo Plant Labes back of packaging - close up
Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

Heading

Heading

A before and after comparison of the Homenote Bamboo Plant Labels packaging

Heading

Heading

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

ON OUR WAY!

Bringing connected cold brew technology to all shops, planets, and galaxies that need it!

Fourth of July

Promotional advertisement and social media post

A.C.E.

A revolutionary method of brewing cold brew coffee

X-Series

Brew cold brew coffee at scale

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

MORE

FROM THIS SERIES

FOURTH OF JULY

Promotional advertisement and social media post

A before and after comparison of the Homenote Bamboo Plant Labels packaging

BEFORE AND AFTER

Promotional advertisement and social media post

Adobe After Effects Outline Logo Adobe Illustrator Outline Logo

GRAPHIC
DESIGN

Where vectors go to be rasterized

Brew Bomb's ACE Brewer as a satellite
Brew Bomb ACE Brewer

MCM REBOOT

For USC, it was time to reboot the marketing of their online Master's in Communication Management Program. The brief was to come up with a design that was as bold and distinguished as the university itself. The result was this collection of hyper-modern designs that focuses on school spirit and diversity, equity, and inclusion.
Role: Art Director and Graphic Designer

A realistic product render of the Brew Bomb portal on a screen
Brew Bomb ACE Brewer front panel close-up
The brew bomb portal being displayed on a computer screen
Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

ON OUR WAY!

Bringing connected cold brew technology to all shops, planets, and galaxies that need it!

Fourth of July

Promotional advertisement and social media post

A.C.E.

A revolutionary method of brewing cold brew coffee

X-Series

Brew cold brew coffee at scale

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

new beginnings

Formerly part of Pearson, the purchase of the business that is now Boundless Learning, demanded the invention of a new brand, a brand that needed a way to introduce themselves to the world from nothing. With limited guidance, the task was to build a motion video identity for the purposes of launching the brand internally and externally.
Role: Motion Designer

Bamboo Plant Labels
A before and after comparison of the Homenote Bamboo Plant Labels packaging

mission & vision teasers

First impressions matter! Fully animated in After Effects with custom score.

LUMINOUS LIVE

Brand integrity matters across all platforms. These layouts for Instagram Live expanded on Luminous Coffee's identity and allowed the company to make meaningful connections with their audience on a whole new level.
Role: Graphic Designer and Technical Director

Bamboo Plant Labels

DOUBLE CAM - GLASS ICONS

Featuring two spots for for a webcam, screen captures and more!

BE RIGHT BACK

Pause in the action? Showcase merchandise while your audience waits

DOUBLE CAM - GRADIENT ICONS

Alternate theme built with a unique "Dropstore Countdown" display

BREW NOW, PAY LATER

Brew Bomb ASK the Experts logo

Have questions? ASK the Experts! In order to drive social media engagements and product purchases, ASK the Experts became a recurring Instagram Live Stream featuring live motion graphics, promotional social media posts and video recaps.
Role: Graphic Designer and Technical Director

TEASER

A clean hype-generating graphic.

Collaboration

One of many promotional images announcing the partnership for this event.

<<< REPLAY

A promotional image for a series of replay clips, distributed via social media over time for a lasting impression.

A list of brands participating in ASK the Experts

The mission of ASK the Experts is to bring the knowledge of cold brew coffee experts to the masses in a live format that allows audience participation for dynamic discussion.

Broadcast on Instagram, the livestream features a suite of custom graphic elements including logos, bugs, and fully animated transitions.

Live on Instagram text
Text: The Power of LIVE

BAMBOO
PLANT LABELS

In need of some revitalization, these unassuming bamboo plant labels now stand out amongst the crowd. With this fun, clean, and bold design, this product enters the modern era and is ready to hit the shelves.

Bamboo Plant Labels
Wide shot of Homenote Bamboo Plant Labels packaging
Homenote Bamboo plant labels, front of packaging close-up
Homenote Bamboo Plant Labes back of packaging - close up
Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

Heading

Heading

A before and after comparison of the Homenote Bamboo Plant Labels packaging

Heading

Heading

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

Brew Bomb ACE Brewer

MORE

FROM THIS SERIES

ON OUR WAY!

Bringing connected cold brew technology to all shops, planets, and galaxies that need it!

Fourth of July

Promotional advertisement and social media post

A.C.E.

A revolutionary method of brewing cold brew coffee

X-Series

Brew cold brew coffee at scale

Brew Bomb Fourth of July promo poster

FOURTH OF JULY

Promotional advertisement and social media post

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

A render displaying Active Cold Extraction

A.C.E

A revolutionary method of brewing cold brew coffee

MORE

FROM THIS SERIES

FOURTH OF JULY

Promotional advertisement and social media post

A before and after comparison of the Homenote Bamboo Plant Labels packaging

BEFORE AND AFTER

Promotional advertisement and social media post

VIDEOGRAPHY

Stories in motion

momentum

The next evolution of Maryville university is built on Momentum. Putting 3 authentic student stories in the spotlight, these 13 national TV spots were commissioned to showcase how Marvyille University changes lives.
Role: Post Production Supervisor, Editor, and Quality Assurance

Bamboo Plant Labels

Review

Hot off of our previous national campaign, "NEXT", it was time to take a critical eye to our past executions and create the next best thing.

The Plan

We set out to make these spots more personable and relatable. We wanted the audience to feel that a real person was behind these stories and that they too could be like them should they sign up for a program.

Execution

The end result is a dynamic collection of stories that builds trust and functions as a warm entry point to the funnel. Created in varying lengths for social, streaming, and television to meet prospective students organically, where they already are.

A before and after comparison of the Homenote Bamboo Plant Labels packaging

hago 3 nozzle cleaning

One of many support videos that help restore the product to peak performance

IN NEED OF RELIEF

Snappy and to the point, this series of 9+ support videos was commissioned to alleviate pressure created by an increased number of repeat support calls due to the growth of the business.
Role: Director, Cinematographer, Editor

Bamboo Plant Labels

Informative

No waiting. Get the in-depth information you need in just a few minutes time.

Elegant

Eye-catching visuals maintain engagement and bolster brand standards.

Lasting

One video can replace hundreds, even thousands of support calls. A worthwhile investment that saves countless man hours.

A before and after comparison of the Homenote Bamboo Plant Labels packaging

hago 3 nozzle cleaning

One of many support videos that help restore the product to peak performance

AMBASSADOR PROGRAM

In order to generate excitement for this new program, this energetic video with engaging motion, kinetic typography, and an upbeat tone encouraged applications and set the tone.
Role: Motion Designer

NEW!

Hype video for a program in which accepted applicants would receive a free brewer in exchange for promoting it on social media.

What's in it for me?

This project successfully presented a once-in-a-lifetime opportunity for a few lucky people to give their business a boost in the cold brew coffee industry.

Enthusiasm

Using energetic transitions, kinetic typography, mixed with various video elements, this promo matched the energy of the hype it created.

A before and after comparison of the Homenote Bamboo Plant Labels packaging

THE DEAFENED REEL

Vibrant visuals from past ventures.

100% shot, edited, and colored by yours truly.

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coffeetalk

An international publication for coffee enthusiasts with over 36,000 print and digital subscribers.

CoffeeTalk

An international publication for coffee enthusiasts with over 36,000 print and digital subscribers.

RECENT PROJECTS

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Formerly part of Pearson, the purchase of the business that is now Boundless Learning, demanded the invention of a new brand...

momentum | maryville university

The next evolution of Maryville university is built on Momentum. Putting 3 authentic student stories in the spotlight, these 13 national TV spots...

MCM REBOOT | university of southern california

For USC, it was time to reboot the marketing of their online Master's in Communication Management Program...

ABOUT

As the Owner of Halcyon Digital, Jacques (or Jack for short) pairs boundless creative enthusiasm with deep technological prowess.
Enjoying the website? Designed and coded from scratch by yours truly.

CONTACT

JACQUES GERAUD

DETAIL ORIENTED AT THE CORE,

Jacques pairs dynamic leadership and teamwork skills with boundless creative enthusiasm, backed by deep technological prowess.

JACQUES GERAUD

DETAIL ORIENTED AT THE CORE,

Jacques pairs dynamic leadership and teamwork skills with boundless creative enthusiasm, backed by deep technological prowess.

JACQUES GERAUD

DETAIL ORIENTED AT THE CORE,

Jacques pairs dynamic leadership and teamwork skills with boundless creative enthusiasm, backed by deep technological prowess.